Ok Go

Ok Go have become a band iconic for their light hearted, innovative and low-budget music videos, the majority of which have been co-directed by the band themselves. Much of their fame has came from these videos through mediums such as YouTube, where their single Here We Go Again has gained 52 million views.

A Million Ways

The video for A Million Ways is filmed in one take, in the garden of the lead singer's house, performing a dance routine choreographed by his sister. This "DIY" format is seen in many of their other videos, becoming iconic to them. However, this footage was never created to be the official video, but became it after the large response when posted on YouTube.

Here We Go Again

The iconic viral music video. Similarly to A Million Ways, this film is taken in one take, and includes a dance routine choreographed by the singer's sister, but this time performed on treadmills. It also gained fame through the website YouTube, but was vastly more popular, reaching 52 million views since being uploaded. This projected the band to an international level, as is iconic of viral marketing becoming a large success.

WTF



This was co-directed by Ok Go and Tim Nackashi. Again shot in one continuous take, this video contained a time delay effect throughout, which the band use to create a changing, psychedelic video using what they claim were objects bought from a 99 Cent Store, displaying the reoccurring low budget videos the band are keen to make. It is noticable at the better quality of recording in Ok Go's video's from this point onwards, most likely due to having a larger budget since the mainstream success they achieved with their last video.

This Too Shall Pass

This single has two vastly different music videos.



The first to be released was directed by Brian L. Perkins is filmed in two continuous shots, of the band in marching band uniform, performing an alternative version of the song, along side a large marching band who appear dressed in ghillie suits and hide in the grass when not playing. Then, the whole marching band join Ok Go in performing and singing the song.



A second video was created by James Frost, and included a Rune Goldberg machine that moved in time with the music, with the band singing alongside the machine, before being sprayed with paint at the end, caused by the machine, at the song finale. This video filmed in one shot on three occasions, which were cut into one video to finish the production. This video was particularly popular, and gained 6 million views in a week. However, despite the positive response, the album sold relatively poorly in comparison to the video's popularity.

White Knuckles"



Again shot in one take, this video was also choreographed by the lead singers sister Tina Sie. This contained a variety of furniture, and included the band dancing with various trained dogs. The video had a total of 124 takes, but only 10 were classed as "Excellent" complete takes.

I find Ok Go very inspirational, in that they work with people who make very simple and cheap ideas, and broadcast them on a global scale, becoming increasingly more popular with each video.